Top Content Strategy Themes for 2020

Content is always said to be king. It is the most important thing in today’s marketing. This is the main reason why many companies are either hiring hundreds of people or hiring content management agencies. It is also the reason why the number of web pages is increasing online. However, content is never the same and is always changing. In this report, we will look at some of the best content strategies you should always remember.

Quality Content Rules

A few months ago, Google said that it hires people to check the quality of content that appears on the first page of its search engine. The reason for this is simple. Google always wants to provide the most relevant results to people who use the search engine. As such, it finds it useful to have people look and review the results it offers. Google also wanted to filter out people who were gaming its platform. In the past, we saw many SEO professionals’ game the system to appear higher. Therefore, as a company, you should invest in quality content. According to SoftwareCy, this content should answer the specific questions that users are looking for.

Invest in Video

What would you select if you were given a 2,000 document or a 10-minute video explaining the same concept? The reality is that most people would opt for the video. This is simply because people are not all that patient. Google understands this. As a company, you should invest in both long content and quality videos. By so doing, your written content and the video will appear on top of the search engine. The same is true with graphics such as pictures or infographics.

Provide Something New

You can find virtually everything you search for on the internet. This is because of the many experts who write content on the internet. As a company, you need to ensure that your articles provide something new to readers. A common mistake that we often see is when writers repeat what is already known. This is a mistake. To avoid this, we recommend that you hire an experienced writer who has a different opinion. We also recommend that you do a lot of research. Don’t plagiarize what has already been written.

Long Content

It is general knowledge that people don’t like reading a lot. They don’t like reading long articles. However, Google believes that long articles tend to answer more questions. For this reason, you should ensure that all the articles you write are relatively long. According to an SEO San Jose company, articles appearing on the first page of Google have more than 600 numbers of words. Therefore, take your time to write articles that are between 500 and 2,000 words. It will be tiring but totally worth it.

Backlinks Outreach

Backlinks are very important. They help fulfill the name of the World Wide Web (WWW). Google believes that websites that have more quality backlinks are usually better than those without. It believes that websites link to a website that has more value to readers. One way of receiving these backlinks is by investing in quality content. Another way is to make outreach to credible website owners to request for a backlink. Therefore, you should do the best that you can to have more links to your website.

Final Thoughts

Content is the most important aspect of any online success. It is the main reason why many companies are investing a lot of money on developing quality content. Other things you should always consider is to check for grammar, have a focus keyword, and avoid keyword stuffing.