4-SEO Steps for Higher Search Rankings in 2018

In the modern digital business environment, it absolutely imperative that your website ranks high on results pages of major search engines if you have to ensure more volumes of traffic, conversions, and sales. The one primary reason for this is that with the exponential usage of Internet-enabled devices, people search online for products and services before coming to a purchase decision. If your website is not there at the top, you will not get noticed which will result in lost sales opportunities. This is what any SEO campaign sets out to do – strengthening online presence and visibility of websites through cutting-edge methods and advanced tools and technologies.

SEO tools and methods are not standardized and which mix will benefit a client most depends on the results of research carried out by teams of professionals at online digital marketing agencies. Here are a few top SEO tips that will surely ensure that you get high search rankings.

Keyword Research – Carrying out a detailed and extensive keyword research is the starting point of any SEO campaign. Selecting a few that searchers are not even using will be just a waste of time. Hence due importance should be given to finding the best keywords that have the capability to turn searches into conversions. Buying sponsored ads is a great way to start but if you are finding it difficult to zero in on the most useful keywords, make use of tools and specialized software, some of them offered free by major search engines.

You can also customize keyword research in a number of ways. One of them is optimizing for businesses with localized operations. Local SEO techniques and finding appropriate keywords targeted at the local population are just right for small business operations. For example, SEO company One Stop Media in Australia will know well the local conditions in say Melbourne or Sydney and can structure SEO campaigns accordingly.

Optimising Title and Meta Tags – Have different HTML titles and Meta Tags for every page of your site if you want Google to index all of them. Further, an attractive title should be created that is not more than 66 characters as that is the length that Google displays. The Meta description of the Home page should clearly indicate what the website is all about. The Click-through rate is crucial for ranking too. Search engines record each click and impression on listings and if the majority of searchers select your listing the CTR, as well as rankings, will be higher too, similar to sponsored ads. This is one tip that might turn out to be the most crucial for you as CTR is a very important factor for Google to determine how relevant your website is.

Unique and linkable Content – This again is a key component of SEO. The content should have attributes that will earn high rankings in search results. It should be informative and readable and should add value to the site. The content should be original and instructive and supported by facts and references. Its authenticity should want others to link to it. One of the ways to make content interesting is to add liberal doses of video, visual examples like charts and infographic and multiple links to the content. A call to action button is almost mandatory as that is the way to lead visitors to a sale or even simply parting with their email addresses. Further, do not forget to include keywords in the content as it is that route that searchers will take to arrive at your website in the first place.

Check accuracy of website code – The four most important ways to validate website source code accuracy is SEO, HTML, CSS and making sure that there are no broken links or images. Make use of specific tools to analyze broken links on the site. The final step in your search engine optimization process should be to validate it. Some of the features that will be in the tools you will use for this purpose are website level SEO validation, keyword optimization, off-page SEO strategies and webpage level SEO structure.

Read more: Top 7 SEO Facts - Did You Know?

These are merely a few of the many tips that can be used to ensure higher ranking for your website through a well structured SEO campaign.